An introduction to live streaming video content and how you can make money from it. I personally know people earning up to $3000 a month from live streaming, and I have made $10,000s from affiliate marketing with promotion through weekly live streaming.
Live Stream Partnership
If you have a consistant viewership on a live streaming website such as Justin TV, TwitchTV, uStream, then these sites have partnership programs where you can display ads during your live stream and get paid on a CPM basis. CPM is the cost per thousand impressions, so you’ll get paid a set amount per thousand people who see the ad. I believe TwitchTV has a $2/CPM rate, meaning you get paid $2 per thousand ad impressions.
Before you can become a partner you will already need a regular amount of viewers otherwise you most likely won’t get accepted as a partner. A pro gamer that I recently met in Chicago is making about $2000-$3000 a month from this, simply by streaming his gameplay every day. To achieve this he uses a capture card to record his Xbox 360 console and currently has 500+ viewers on at all times, sometimes exceeding 1000.
If you’re going to promote affiliate offers then you want to have a great relationship with your viewers, otherwise you’ll be seen as a “spammer” and lose a lot of your viewers. When I used to promote CPA offers, incentive cost per action offers, where I was hiding my premium content and making users complete a CPA offer, I was making about $1000+ a week and only streamed once every week.
For the incentive cost per action offers where I was getting paid per offer completed to access my premium content, I was using networks like Leadbolt and Blam Ads. I highly recommend not linking to pages where you force users to complete an offer to access your premium content, but if you have a great relationship with your viewers and it’s an extra page on your website, then it’s a great way of extra monetisation.
There’s a lot of money to be made with sponsorship, this is something I haven’t done before but intend on testing soon. There are a lot of different ways of promoting your sponsor and you’ll have to think about what will best suit your stream.
One interesting idea which I’m in the process of setting up is wearing a t-shirt promoting your sponsor. You can charge them a decent amount since it’s practically guaranteed that your viewers will see it if they’re interested in watching the stream. If you opt for standard ads like a commercial, then people may click away when it shows. Try contacting companies and see how much they would be willing to pay to sponsor a video and have their t-shirt worn by you, I know Shawn Collins of affiliatetip.com charges $250 to wear a sponsors t-shirt.
Also another way you can promote your sponsors like This Week in Startups, have a picture of their logo in the background on a projector, monitor, or even a poster. This way even while you’re talking people will be able to see it in the background, so as long as your stream is interesting they’ll see the sponsors ad.
A lot of the gamers that are sponsored by companies like Red Bull, wear there sponsors coloured headset and a t-shirt with the sponsors logo on it. If you have anything that people will see in the video then you could use it to promote your sponsors.
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